Burton Menswear

Burton Menswear is one of the smaller brands of the Arcadia Group but one of the most ambitious when it comes to building on the recent success of the online store.

Typical of all the Arcadia brands, Burton differentiates itself within the constraints of a shared IBM Websphere Commerce platform through creative use of design and content and the bespoke CMS and core framework developed by my team enable the Burton team to continually evolve the store to reflect new trends and seasonal designs.

The in-house design team work closely with digital agency Pod 1 to push the boundaries of the Websphere platform and I enjoy working with the Burton team to meet their business and design needs. The store is constantly evolving but often features many examples of the JavaScript framework I have developed, including fully accessible scrolling content areas and Ajax features.