Miss Selfridge

As one of the most rapidly growing brands of the Arcadia Group, the Miss Selfridge online store was redesigned in 2008 by agency Fortune Cookie.

The Miss Selfridge brand has always made great use of high impact model photography to showcase its product range and the redesigned store is no different. Working with the designers at Fortune Cookie my team of front end developers and I overhauled the IBM Websphere Commerce site using extensive CSS and XHTML. The new store also makes extensive use of the core JavaScript library – for which I lead the development – to add to the user’s browsing and shopping experience.