Topman

Topman is the fastest growing online brand in the Arcadia Group. Since it’s redesign by CreateThe Group in 2008 the brand’s online sales have gone continued to climb beyond all targets and even reforecasts.

As part of a group-wide IBM Websphere Commerce platform, the core of the site is shared with all other brands in the Arcadia Group. Achieving the design CreateThe Group presented to the business proved to be a challenge as some specific aspects of the site (ie the XHTML framework) are shared across the group and it was a challenge to ensure the site matched the design requirements.

The current sites (individual stores for UK and US customers) have achieved this well and my team and I work closely with the Topman team to ensure that the design and content of the site continues to build on the success of the original design concepts.