Topshop

Topshop is one of the UK’s leading high street fashion retailers and is the flagship brand of the Arcadia Group.

The Topshop ecommerce team work incredibly hard to ensure the online store is always up-to-date and in harmony with high street branding, promotions and products and as manager of the team that maintains the front-end of the store on their behalf, one of the most important aspects of my role is to ensure that my team meet the development needs of the Topshop team and that the site uses web standards and adheres to best practice for everything from coding conventions to image compression and quality assurance.

The Topshop store was originally designed by Poke and is constanly evolving and one of the key tools for the Topshop team is the bespoke CMS, built in Java, Adobe Flex and Apache Velocity. My team and I work closely with the Topshop team to ensure the functionality of the tool is developed in line with the business’ objectives, and that that the tool in no way limits the creativity of the brand’s designers.